RF

     This case study was a semi finalist in the Fashion Scholarship Fund's case study competition. The theme was globalization, and the prompt for the product design category that I entered in was to create a line for either a company that had yet to expand internationally that could help the break into a market outside of their country of origin. 

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     My entry created the line KHKZ for the Japanese streetwear company kotohayokozawa entering into the "atheleisure" market in the United States. 

For my case study, I conducted in depth research about previous successes and failures of international expansion within fashion  and implemented those findings into the proposed line and marketing plan. I created three original prints, six outfits with illustrations, and technical flats of several garments. I utilized trend forecasting services, Adobe Illustrator, and as well as some of my own hand illustration skills.